web

Workhorse Service

Posted by Gayle

WorkhorseService.comWorkhorseService.com is a new site constructed after the owner had been hacked. The former site had been built on WordPress but it was not secured and maintained so hackers exploited vulnerabilities and the owner was wary of the platform. After explaining the problems with the former installation, I built a new, optimized site that has a catalog of parts (that can be ecommerce enabled, if desired). I also helped him with his domains and email on a Linux server. A responsive design, a blog, and geo-location information add to site findability and credibility. I helped them with the G+ social profile as well.

The new site has resulted in numerous contacts from web searches and an increased ability for customers to find his physical location.

WorkhorseService.com

City of Trussville, Alabama

Posted by Gayle

City of TrussvilleCityofTrussville.com was developed on a WordPress backbone to provide a new updated user interface, enhanced functionality, and better SEO performance than their preexisting web site (built in 2005). Much of the benefit and improvement in visibility and user experience came from updating the platform. This work was performed in conjunction with Reliable Ad Group.

The effort included web design, information architecture, SEO, photography, content creation, feature development, and training of administrative staff. Notable features added to the web presence were a business and landmark locator, city services directory, events calendar, publications listing, contact form, local weather, and homepage slideshow. (Dead Dog Race photo graciously supplied by Stephanie Grund.)

The site was handed off to the city in August 2013. They chose to host, maintain and update it internally.

In August of 2015, the city moved the site to the cloud and put the site into a Genesis-based theme managed by another developer. But the functionality, photography, SEO, and information architecture remained the same.

Linly Helflin Unit

Posted by Gayle

linlyheflin.orgThe Linly Heflin Unit was founded in 1919 as a women’s service organization. Since 1923 the major focus of the group has been to further the education of young women in Alabama. To date, over 3,000 four-year scholarships have been awarded to Alabama girls attending Alabama colleges and universities.

The organization needed an updated website with the ability to easily edit the content, accept donations, and have a members only area for some content. WordPress provided a platform that would transform their web presence into a modern and user friendly web site. Features of this improvement included a pictorial membership directory, donations via Paypal, contact form, a homepage slider, and more pictures throughout the site. The site used a branded color palette and was SEO optimized.

Panorama Public Relations

Posted by Gayle

PRView.com
PRView.comPanorama Public Relations is a firm specializing in crisis management, issues management and public relations. Their clientele are from wide ranging industries—they have worked with firefighter Red Adair and Sex in the City’s Kristen Davis. Panorama also has a lifestyle division that specializes in marketing and promoting the products and services of companies that want to reach style-conscious consumers.

I was pleased to have helped them with this micro website and with maintenance and upgrades to their lifestyle group web site. This single page HTML/Javascript/CSS web site was intended to be visually compelling and highly connected to social media and geographic location. I look forward to an ongoing relationship with the creative folks at Panorama.

This micro-site was replaced in 2017 with a new redesigned, re-branded fully functional website.

Britt W Hanson

Posted by Gayle

BrittWHanson.comBrittWHanson.com is a web site designed to showcase three e-books written by a lawyer and lay-scientist. The three books cover subjects from the development of altruism in human societies, directed creativity, and the genetic function of sexual reproduction in organisms. Britt says, “these books present theories of human nature, creativity, free will, and goal-directed causation.”

For this project, I created two book covers (books 2 & 3) for use on the web site and in digital publications and created the web site to help market the books.

BrittWHanson.com

 

I just want to say thanks very much for your work on my website. I’m very happy with it. It looks highly professional and suitably academic. ~ Britt W. Hanson, May 2013

A Little Something

Posted by Gayle

A Little Something Gift Boutique is a new shop opened in Cahaba Heights, Alabama. The owner approached me for help with a web site and e-marketing. The site at launch contained contact and location information, some product images/information, a slideshow of store interiors, lead generation via an email list, and Facebook integration. We have plans to expand into light e-commerce in the future. I also helped her get placed in Google, Yahoo, and Bing search and with her Facebook page and a video.

This business has closed and the webpage/domain retired.

Eric Hungate

Posted by Gayle

Eric is a unique individual — a mix of singer, songwriter, and information technology professional. He wanted a site that would feature his music and creativity up front and profile his professional life in the background. Kind of like a reverse mullet. The challenge was to create a web site for him that showed both sides without being too much in either camp artistically.

His music is Americana, his lyrics are tongue-in-cheek, and his life accomplished. His site, built on a WordPress backbone so that he could edit and add content, is clean, classic, and serves his dual personalities.

EricHungate.com