social media

WhiteShirtBook.com

Posted by Gayle

WhiteShirtBook.comThe White Shirt: Find Your Ideal Career with the Secrets Hidden in This Ancient Story is a book written by Micheal Alan Tate. The book was published in late December 2016 and required a companion website that had a “Step-by-Step Guide to Help You Design Your One-Page Career Strategy in One Week”. The project involved translating the look, feel, and utility of the book to a digital platform.

WhiteShirtBook.com was created on a WordPress platform to be responsive and enable the visitor to find out what the book is about, how the process works, and after registration use the strategies and downloads to help users along the path outlined in the book. We also did some video production and I participated in the PR strategy and social media for the book roll out and promotion.

Mike decided in the spring of 2020 to switch to another digital media firm that specializes in podcasting.

 

 

 

Hungate Cases

Posted by Gayle

Hungate CasesHungate Cases needed a website to demonstrate their new E Series guitar case. The site was built on a responsive platform and launched with the early goals of lead generation and product demonstration.

A 360° product spinner, created from CAD drawings, was a major feature on the homepage. Pictures do speak volumes and the user interactivity supplied by the spinner is a plus. Of course, it helps to have a beautifully designed product to work with.

A fantastic video was produced by Voltaic Video to showcase the use of the E Series case. The modular design approach taken in site development facilitated adding the video served from a third party.

A product feedback survey was created with easy QR code access to facilitate marketing at SXSW 2015 Music Festival. Hungate Cases showed the prototype case at the gear show and around various venues for feedback. I also helped them create promotional items for the show.

As the product gets closer to launch and the company grows, this site can meet those needs and help Hungate Cases market their new and innovative product.

I also helped them with their social profiles including Twitter, Facebook, Vimeo, YouTube and Google+ .

HungateCases.com

Life & Style PR

Posted by Gayle

Life & Style PRLife & Style PR, a division of Panorama Public Relations, wanted to revamp their web site to update the look, functionality, and incorporate more of their team’s personality. They wanted to feature the work they have done for clients and put a fashion-forward face on their digital presence. The site was made responsive and the content was expanded to focus on their strengths and services.

The colors used in the site were taken from the parent company branding to create a more familial relationship between the two companies. Professionally taken photos add style, personality, and punch to a homepage slider of messages about their business focus and strategy.

The new site includes features to enhance SEO, social media integration, video player, and Slideshare embedding. Since they were already on WordPress, they had a leg up on the site revamp. A few plugins were updated, and several were added to incorporate desired features.

A projects page features a thumbnail gallery of their work that can be built upon going forward. The blog is more prominently featured and will be added to much more frequently. Life & Style PR also allowed me to publish a guest post on sensory branding and the Oscar Mayer bacon scented alarm app.

The separate Life&StylePR website has since been merged with a redesigned PRview.com.

A Little Something – Facebook

Posted by Gayle

A former colleague opened a fabulous gift boutique in Cahaba Heights, Alabama, called A Little Something. She asked me to help her with her Facebook page and web site. After setting up the page, I visited the store  to take pictures of the store interiors for the Facebook page and her web site. I still do occasional posts for her, but she is maintaining the page and conversations.

 

A Little Something on Facebook

About

Web design the way it should be—done right, from the ground up—comprehensive, intelligent, with the end user, business goals, and budget in mind.

I practice credibility-based design to enable search engines and users to find you, learn about your company or craft, and engage with you. It’s a comprehensive approach that incorporates technologies and platforms that make sense for you and your brand/business.

Your web site and your brand are yours. On any channel you choose, I will help maximize your digital presence, and I will not hold it hostage. My involvement can be as much or as little as you choose.

I have worked with folks who are very good at their craft and now employ their skills as freelancers. If needed, I can enlist these talented colleagues for help with skills like writing, graphic design, or photography.

If you need a web site, a freshening or redesign, consultation on web design or development, help with site optimization or management, email marketing, social media, a blog, digital strategy, content marketing, or traffic analytics, I can help. My aim is to help you leverage the web to meet your business goals in affordable, intelligent, and creative ways.

Contact me for a “no commitment” (ie, free) consultation.

Thanks for visiting!

Gayle

 

Madmen Me

Specialties:

Web design, web development, domain management, information architecture, content creation, content marketing, video, audio, interactive design, screensavers, logos, web site optimization, keyword research, online editor, CMS, traffic analytics, email newsletters, SEO, social media, open source utilities (including WordPress and extensions, forums, mail lists, photo galleries).