responsive design

Workhorse Service

Posted by Gayle

WorkhorseService.comWorkhorseService.com is a new site constructed after the owner had been hacked. The former site had been built on WordPress but it was not secured and maintained so hackers exploited vulnerabilities and the owner was wary of the platform. After explaining the problems with the former installation, I built a new, optimized site that has a catalog of parts (that can be ecommerce enabled, if desired). I also helped him with his domains and email on a Linux server. A responsive design, a blog, and geo-location information add to site findability and credibility. I helped them with the G+ social profile as well.

The new site has resulted in numerous contacts from web searches and an increased ability for customers to find his physical location.

WorkhorseService.com

Beaux Arts Krewe

Posted by Gayle

Beaux Arts Krewe

Birmingham Beaux Arts Krewe is a philanthropic organization benefiting the Birmingham Museum of Art. They wanted a web site that would serve their members and showcase the Krewe’s efforts to the wider public.

I was pleased to help them with a visually pleasing and functional site built on a WordPress platform. Much of their content is restricted to members only, but the areas accessible to the public include information about the organization, the history, the heraldry, and the art purchased by the museum using Krewe donations.

The members only area includes forms, bylaws, membership information and a directory.

BeauxArtsKrewe.com

Life & Style PR

Posted by Gayle

Life & Style PRLife & Style PR, a division of Panorama Public Relations, wanted to revamp their web site to update the look, functionality, and incorporate more of their team’s personality. They wanted to feature the work they have done for clients and put a fashion-forward face on their digital presence. The site was made responsive and the content was expanded to focus on their strengths and services.

The colors used in the site were taken from the parent company branding to create a more familial relationship between the two companies. Professionally taken photos add style, personality, and punch to a homepage slider of messages about their business focus and strategy.

The new site includes features to enhance SEO, social media integration, video player, and Slideshare embedding. Since they were already on WordPress, they had a leg up on the site revamp. A few plugins were updated, and several were added to incorporate desired features.

A projects page features a thumbnail gallery of their work that can be built upon going forward. The blog is more prominently featured and will be added to much more frequently. Life & Style PR also allowed me to publish a guest post on sensory branding and the Oscar Mayer bacon scented alarm app.

The separate Life&StylePR website has since been merged with a redesigned PRview.com.