design

City of Trussville, Alabama

Posted 11/18/2013 by Gayle

CityofTrussville.com was developed on a WordPress backbone to provide a new updated user interface, enhanced functionality, and better SEO performance than their preexisting web site (built in 2005). Much of the benefit and improvement in visibility and user experience came from updating the platform. This work was performed in conjunction with Reliable Ad Group.

The effort included web design, information architecture, SEO, photography, content creation, feature development, and training of administrative staff. Notable features added to the web presence were a business and landmark locator, city services directory, events calendar, publications listing, contact form, local weather, and homepage slideshow. (Dead Dog Race photo graciously supplied by Stephanie Grund.)

The site was handed off to the city in August 2013. They chose to host, maintain and update it internally.

In August of 2015, the city moved the site to the cloud and put the site into a Genesis-based theme managed by another developer. But the functionality, photography, SEO, and information architecture remained the same.

HealthWorx, Inc.

Posted 06/25/2013 by Gayle

As a growing physical therapy and rehabilitation practice, HealthWorx needed a web presence to help patients find their offices, deliver patient documents, and communicate their message to an online audience. After meeting with them, the skeleton of a site came together rather quickly. Working from their existing logo, the site design was created and filled out with content they created and photography taken onsite. My role was web designer/developer, photographer, SE optimizer, and content coach.

Linly Helflin Unit

Posted 06/18/2013 by Gayle

The Linly Heflin Unit was founded in 1919 as a women’s service organization. Since 1923 the major focus of the group has been to further the education of young women in Alabama. To date, over 3,000 four-year scholarships have been awarded to Alabama girls attending Alabama colleges and universities.

The organization needed an updated website with the ability to easily edit the content, accept donations, and have a members only area for some content. WordPress provided a platform that would transform their web presence into a modern and user friendly web site. Features of this improvement included a pictorial membership directory, donations via Paypal, contact form, a homepage slider, and more pictures throughout the site. The site used a branded color palette and was SEO optimized.

Panorama Public Relations

Posted 06/18/2013 by Gayle

Panorama Public Relations is a firm specializing in crisis management, issues management and public relations. Their clientele are from wide ranging industries—they have worked with firefighter Red Adair and Sex in the City’s Kristen Davis. Panorama also has a lifestyle division that specializes in marketing and promoting the products and services of companies that want to reach style-conscious consumers.

I was pleased to have helped them with this micro website and with maintenance and upgrades to their lifestyle group web site. This single page HTML/Javascript/CSS web site was intended to be visually compelling and highly connected to social media and geographic location. I look forward to an ongoing relationship with the creative folks at Panorama.

This micro-site was replaced in 2017 with a new redesigned, re-branded fully functional website.

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About

Web design the way it should be—done right, from the ground up—comprehensive, intelligent, with the end user, business goals, and budget in mind.

I practice credibility-based design to enable search engines and users to find you, learn about your company or craft, and engage with you. It’s a comprehensive approach that incorporates technologies and platforms that make sense for you and your brand/business.

Your web site and your brand are yours. On any channel you choose, I will help maximize your digital presence, and I will not hold it hostage. My involvement can be as much or as little as you choose.

I have worked with folks who are very good at their craft and now employ their skills as freelancers. If needed, I can enlist these talented colleagues for help with skills like writing, graphic design, or photography.

If you need a web site, a freshening or redesign, consultation on web design or development, help with site optimization or management, email marketing, social media, a blog, digital strategy, content marketing, or traffic analytics, I can help. My aim is to help you leverage the web to meet your business goals in affordable, intelligent, and creative ways.

Contact me for a “no commitment” (ie, free) consultation.

Thanks for visiting!

Gayle

Specialties:

Web design, web development, domain management, information architecture, content creation, content marketing, video, audio, interactive design, screensavers, logos, web site optimization, keyword research, online editor, CMS, traffic analytics, email newsletters, SEO, social media, open source utilities (including WordPress and extensions, forums, mail lists, photo galleries).