BoomDays.com is an event-based website built on a WordPress platform using feeds from a third-party event management platform. Feeds for artists, shows, workshops and sponsors were imported into the database as needed to update information displayed to visitors.
The site included video and social media integration, a countdown timer and news ticker.
BoomDays.com
Granny Hester’s Sweet Potato Biscuits can be found in over 1000 stores nationwide and is opening new accounts with fine grocers everywhere. They had an out-dated HTML website and needed to update and improve their web presence.
This project included web design, SEO, information architecture, graphic design, and domain/email management.
GrannyHesters.com
In September of 2013 I began an SEO improvement project on BarbersDairy.com that has been implemented incrementally each month. The HTML site needed the basics of a sitemap, robots.txt, alt tags, meta tags, title tag editing, and recipe micro-formatting. Most recently, an internal search engine for the on-site recipes was added. Several scripts were evaluated, but the final choice was a Perl script that would return results within a page. The engine is initiated from a small form placed in the recipe sub-navigation.
During this project, the site was also moved to a new hosting provider and other updates made as needed including testimonial forms, on site and on Facebook, and Pinterest and Webmaster Tools verification. More improvements are planned as the project continues in conjunction with Reliable Ad Group.
The site was moved to a new host/developer and the site redesigned in 2015.
Life & Style PR, a division of Panorama Public Relations, wanted to revamp their web site to update the look, functionality, and incorporate more of their team’s personality. They wanted to feature the work they have done for clients and put a fashion-forward face on their digital presence. The site was made responsive and the content was expanded to focus on their strengths and services.
The colors used in the site were taken from the parent company branding to create a more familial relationship between the two companies. Professionally taken photos add style, personality, and punch to a homepage slider of messages about their business focus and strategy.
The new site includes features to enhance SEO, social media integration, video player, and Slideshare embedding. Since they were already on WordPress, they had a leg up on the site revamp. A few plugins were updated, and several were added to incorporate desired features.
A projects page features a thumbnail gallery of their work that can be built upon going forward. The blog is more prominently featured and will be added to much more frequently. Life & Style PR also allowed me to publish a guest post on sensory branding and the Oscar Mayer bacon scented alarm app.
The separate Life&StylePR website has since been merged with a redesigned PRview.com.
My friends at Life & Style PR (a division of Panorama Public Relations) asked me to help them make Belk’s 2014 Spring Fashion media kit flourish online. As with the Fall Fashion media kit, the fashions have more than enough pop and sizzle, so the strategy was to make them the focus.
The online media kit was built on WordPress using a masonry-type theme with large visual presentations organized by style statement. We also wanted the media to be able to download images for use online or in print. In addition, the site allows sharing and commenting on the photos.
The same platform was used for consistency of presentation and the Fall fashions were archived so that they are still available to back links and search engines.
My friends at Life & Style PR (a division of Panorama Public Relations) asked me to help them make Belk’s 2013 Fall Fashion media kit pop online. The fashions have more than enough pop and sizzle, so the strategy was to make them the focus.
The online media kit was built on WordPress using a masonry-type theme with large visual presentations organized by style statement. We also wanted the media to be able to download images for use online or in print. In addition, the site allows sharing and commenting on the photos.
The online media kit looks so wonderful! So sleek and sophisticated so that the fashion is the star. ~ Michele Dickey, Life & Style PR
Panorama Public Relations is a firm specializing in crisis management, issues management and public relations. Their clientele are from wide ranging industries—they have worked with firefighter Red Adair and Sex in the City’s Kristen Davis. Panorama also has a lifestyle division that specializes in marketing and promoting the products and services of companies that want to reach style-conscious consumers.
I was pleased to have helped them with this micro website and with maintenance and upgrades to their lifestyle group web site. This single page HTML/Javascript/CSS web site was intended to be visually compelling and highly connected to social media and geographic location. I look forward to an ongoing relationship with the creative folks at Panorama.
This micro-site was replaced in 2017 with a new redesigned, re-branded fully functional website.
This site was constructed on a WordPress backbone for a Birmingham, AL catering company owned by successful restauranteur George Sarris of The Fish Market. The focus was to translate their print menu into a web site that would showcase menu items, engage visitors, and take advantage of SEO and search engine traffic. Features of the site include an image gallery, slideshow, contact form, Google analytics integration, location-based information, social sharing, and email signup widget. This work was performed in conjunction with Reliable Ad Group.
Culinary sleuth and historian Elisabeth Townsend needed a personal site to promote her writing and her first book, Lobster: A Global History. She wanted to be able to post and update the site herself, so I helped her with a WordPress site and trained her on how to publish new content.