Belk Spring Fashion Preview

Posted by Rustixs Interactive

Belk 2014 Spring FashionsMy friends at Life & Style PR (a division of Panorama Public Relations) asked me to help them make Belk’s 2014 Spring Fashion media kit flourish online. As with the Fall Fashion media kit, the fashions have more than enough pop and sizzle, so the strategy was to make them the focus.

The online media kit was built on WordPress using a masonry-type theme with large visual presentations organized by style statement. We also wanted the media to be able to download images for use online or in print. In addition, the site allows sharing and commenting on the photos.

The same platform was used for consistency of presentation and the Fall fashions were archived so that they are still available to back links and search engines.

 

 

City of Trussville, Alabama

Posted by Rustixs Interactive

City of TrussvilleCityofTrussville.com was developed on a WordPress backbone to provide a new updated user interface, enhanced functionality, and better SEO performance than their preexisting web site (built in 2005). Much of the benefit and improvement in visibility and user experience came from updating the platform. This work was performed in conjunction with Reliable Ad Group.

The effort included web design, information architecture, SEO, photography, content creation, feature development, and training of administrative staff. Notable features added to the web presence were a business and landmark locator, city services directory, events calendar, publications listing, contact form, local weather, and homepage slideshow. (Dead Dog Race photo graciously supplied by Stephanie Grund.)

The site was handed off to the city in August 2013. They chose to host, maintain and update it internally.

In August of 2015, the city moved the site to the cloud and put the site into a Genesis-based theme managed by another developer. But the functionality, photography, SEO, and information architecture remained the same.

Lookout-Mountain-Property.com

Posted by Rustixs Interactive

Lookout-Mountain-Property.comLookout-Mountain-Property.com was created to help advertise the availability of a 120 acre estate property in northeast Alabama in Fort Payne. The effort included domain name research, keyword optimization, image optimization, site construction, and launch. The site includes a contact form, map, image gallery, slider, and text description.

Lookout-Mountain-Property.com is no longer active. Client let the domain go.

Belk Fall Fashion Preview

Posted by Rustixs Interactive

Belk 2013 Fall FashionsMy friends at Life & Style PR (a division of Panorama Public Relations) asked me to help them make Belk’s 2013 Fall Fashion media kit pop online. The fashions have more than enough pop and sizzle, so the strategy was to make them the focus.

The online media kit was built on WordPress using a masonry-type theme with large visual presentations organized by style statement. We also wanted the media to be able to download images for use online or in print. In addition, the site allows sharing and commenting on the photos.

 

The online media kit looks so wonderful! So sleek and sophisticated so that the fashion is the star.  ~ Michele Dickey, Life & Style PR

 

Linly Helflin Unit

Posted by Rustixs Interactive

linlyheflin.orgThe Linly Heflin Unit was founded in 1919 as a women’s service organization. Since 1923 the major focus of the group has been to further the education of young women in Alabama. To date, over 3,000 four-year scholarships have been awarded to Alabama girls attending Alabama colleges and universities.

The organization needed an updated website with the ability to easily edit the content, accept donations, and have a members only area for some content. WordPress provided a platform that would transform their web presence into a modern and user friendly web site. Features of this improvement included a pictorial membership directory, donations via Paypal, contact form, a homepage slider, and more pictures throughout the site. The site used a branded color palette and was SEO optimized.

Panorama Public Relations

Posted by Rustixs Interactive

PRView.com
PRView.comPanorama Public Relations is a firm specializing in crisis management, issues management and public relations. Their clientele are from wide ranging industries—they have worked with firefighter Red Adair and Sex in the City’s Kristen Davis. Panorama also has a lifestyle division that specializes in marketing and promoting the products and services of companies that want to reach style-conscious consumers.

I was pleased to have helped them with this micro website and with maintenance and upgrades to their lifestyle group web site. This single page HTML/Javascript/CSS web site was intended to be visually compelling and highly connected to social media and geographic location. I look forward to an ongoing relationship with the creative folks at Panorama.

This micro-site was replaced in 2017 with a new redesigned, re-branded fully functional website.