Author Archives: Gayle

Michael Alan Tate

Posted by Gayle

MichaelAlanTate.comCareer coach, consultant and strategist Michael Alan Tate asked me to help him develop a web site to showcase his speaking, consulting, and coaching business. The site incorporated a blog, email list building, and standards such as search, social media, and contact form.  As a published author, he wanted to offer his books via e-commerce and provide insight into the processes he employs to help people with work-life balance and career transitions.

Mike has invested the last 20 plus years helping successful executives and top professionals, who are facing organizational changes and personal transitions, designs smart strategies to move up, move over or move on in a purposeful way.  He also facilitates custom leadership succession processes and learning systems that work in tandem to support the growth of a culture where people can experience healthier careers and an organization can have healthier business results.

I also helped him with a new branded email template for his Leadership & Life journal and a branded Powerpoint template.

Mike decided in the spring of 2020 to switch to another digital media firm that specializes in podcasting.

Belk Spring Fashion Preview

Posted by Gayle

Belk 2014 Spring FashionsMy friends at Life & Style PR (a division of Panorama Public Relations) asked me to help them make Belk’s 2014 Spring Fashion media kit flourish online. As with the Fall Fashion media kit, the fashions have more than enough pop and sizzle, so the strategy was to make them the focus.

The online media kit was built on WordPress using a masonry-type theme with large visual presentations organized by style statement. We also wanted the media to be able to download images for use online or in print. In addition, the site allows sharing and commenting on the photos.

The same platform was used for consistency of presentation and the Fall fashions were archived so that they are still available to back links and search engines.

Belk Spring 2014 Fashions

 

City of Trussville, Alabama

Posted by Gayle

City of TrussvilleCityofTrussville.com was developed on a WordPress backbone to provide a new updated user interface, enhanced functionality, and better SEO performance than their preexisting web site (built in 2005). Much of the benefit and improvement in visibility and user experience came from updating the platform. This work was performed in conjunction with Reliable Ad Group.

The effort included web design, information architecture, SEO, photography, content creation, feature development, and training of administrative staff. Notable features added to the web presence were a business and landmark locator, city services directory, events calendar, publications listing, contact form, local weather, and homepage slideshow. (Dead Dog Race photo graciously supplied by Stephanie Grund.)

The site was handed off to the city in August 2013. They chose to host, maintain and update it internally.

In August of 2015, the city moved the site to the cloud and put the site into a Genesis-based theme managed by another developer. But the functionality, photography, SEO, and information architecture remained the same.

Lookout-Mountain-Property.com

Posted by Gayle

Lookout-Mountain-Property.comLookout-Mountain-Property.com was created to help advertise the availability of a 120 acre estate property in northeast Alabama in Fort Payne. The effort included domain name research, keyword optimization, image optimization, site construction, and launch. The site includes a contact form, map, image gallery, slider, and text description.

Lookout-Mountain-Property.com is no longer active. Client let the domain go.

Belk Fall Fashion Preview

Posted by Gayle

Belk 2013 Fall FashionsMy friends at Life & Style PR (a division of Panorama Public Relations) asked me to help them make Belk’s 2013 Fall Fashion media kit pop online. The fashions have more than enough pop and sizzle, so the strategy was to make them the focus.

The online media kit was built on WordPress using a masonry-type theme with large visual presentations organized by style statement. We also wanted the media to be able to download images for use online or in print. In addition, the site allows sharing and commenting on the photos.

Belk 2013 Fall Fashion

The online media kit looks so wonderful! So sleek and sophisticated so that the fashion is the star.  ~ Michele Dickey, Life & Style PR

 

Linly Helflin Unit

Posted by Gayle

linlyheflin.orgThe Linly Heflin Unit was founded in 1919 as a women’s service organization. Since 1923 the major focus of the group has been to further the education of young women in Alabama. To date, over 3,000 four-year scholarships have been awarded to Alabama girls attending Alabama colleges and universities.

The organization needed an updated website with the ability to easily edit the content, accept donations, and have a members only area for some content. WordPress provided a platform that would transform their web presence into a modern and user friendly web site. Features of this improvement included a pictorial membership directory, donations via Paypal, contact form, a homepage slider, and more pictures throughout the site. The site used a branded color palette and was SEO optimized.