Author Archives: Gayle

Hungate Cases

Posted by Gayle

Hungate CasesHungate Cases needed a website to demonstrate their new E Series guitar case. The site was built on a responsive platform and launched with the early goals of lead generation and product demonstration.

A 360° product spinner, created from CAD drawings, was a major feature on the homepage. Pictures do speak volumes and the user interactivity supplied by the spinner is a plus. Of course, it helps to have a beautifully designed product to work with.

A fantastic video was produced by Voltaic Video to showcase the use of the E Series case. The modular design approach taken in site development facilitated adding the video served from a third party.

A product feedback survey was created with easy QR code access to facilitate marketing at SXSW 2015 Music Festival. Hungate Cases showed the prototype case at the gear show and around various venues for feedback. I also helped them create promotional items for the show.

As the product gets closer to launch and the company grows, this site can meet those needs and help Hungate Cases market their new and innovative product.

I also helped them with their social profiles including Twitter, Facebook, Vimeo, YouTube and Google+ .

HungateCases.com

A Little Something Email Template

Posted by Gayle

A Little Something email templateThis responsive email template was created for client A Little Something Gift Boutique in Cahaba Heights, Alabama. The business had a substantial mailing list but had not begun email marketing efforts. This template, set up in Constant Contact, enabled them to reach their customers with news of a new baby section to the store and will allow them to continue reaching out as new items come into the physical store.

A Little Something Gift Boutique

 

Sheepdog Firearms

Posted by Gayle

Sheepdog FirearmsReliable Ad Group asked me to help them with a client’s website development. Sheepdog Firearms is an indoor range and training facility coming to the Trussville, Alabama area. The range is still in development, but they needed an informational site that would also enable lead generation and e-commerce for the sale of charter memberships. The site was developed with the growth of the facility and needs of future members in mind. Ecommerce, gift cards, online memberships, and a newsletter signup was included in the responsive website.

The owners abandoned their WordPress site in October of 2017.

first fruits email template

Posted by Gayle

These responsive email templates were created for first fruits enterprises to be used in their email marketing efforts.

 

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first fruits ministries

Posted by Gayle

first fruits enterprisesEntering a new chapter in the life of the first fruits ministry required a new and improved web site. The previous site was built years ago and needed to be modernized and made easier to use. I was pleased to continue working with them to improve their e-commerce and marketing capabilities while helping them maintain the flavor of the original site and branding.

The design is cleaner, more modern and built on a responsive platform that adjusts for mobile devices. They have a blog, an integrated shopping cart and newsletter capability. They also added social media. In addition, responsive email templates were created to reflect the new feel of the brand.

 

Ad Spark

Posted by Gayle

Ad SparkI have the opportunity to work with the guys at Ad Spark in Trussville, AL regularly and was honored when they asked me to help them update their company web site. It was severely outdated and presented a neutral if not negative impression to anyone checking out their abilities. It just did not do them justice.

So I created this new site for them on a WordPress platform that showcases select projects and clients while explaining what it is they can and have done. The setup allows the site to grow and develop with the company. The guys were great to work with and the site came together swiftly and is a positive digital presence for Ad Spark.

And recently, when they changed their name from Reliable Ad Group to Ad Spark, the transition was easy and seamless.

Ad Spark

Beaux Arts Krewe

Posted by Gayle

Beaux Arts Krewe

Birmingham Beaux Arts Krewe is a philanthropic organization benefiting the Birmingham Museum of Art. They wanted a web site that would serve their members and showcase the Krewe’s efforts to the wider public.

I was pleased to help them with a visually pleasing and functional site built on a WordPress platform. Much of their content is restricted to members only, but the areas accessible to the public include information about the organization, the history, the heraldry, and the art purchased by the museum using Krewe donations.

The members only area includes forms, bylaws, membership information and a directory.

BeauxArtsKrewe.com

Barbers Dairy

Posted by Gayle

Barbers DairyIn September of 2013 I began an SEO improvement project on BarbersDairy.com that has been implemented incrementally each month. The HTML site needed the basics of a sitemap, robots.txt, alt tags, meta tags, title tag editing, and recipe micro-formatting. Most recently, an internal search engine for the on-site recipes was added. Several scripts were evaluated, but the final choice was a Perl script that would return results within a page. The engine is initiated from a small form placed in the recipe sub-navigation.

During this project, the site was also moved to a new hosting provider and other updates made as needed including testimonial forms, on site and on Facebook, and Pinterest and Webmaster Tools verification. More improvements are planned as the project continues in conjunction with Reliable Ad Group.

 

The site was moved to a new host/developer and the site redesigned in 2015.

 

Life & Style PR

Posted by Gayle

Life & Style PRLife & Style PR, a division of Panorama Public Relations, wanted to revamp their web site to update the look, functionality, and incorporate more of their team’s personality. They wanted to feature the work they have done for clients and put a fashion-forward face on their digital presence. The site was made responsive and the content was expanded to focus on their strengths and services.

The colors used in the site were taken from the parent company branding to create a more familial relationship between the two companies. Professionally taken photos add style, personality, and punch to a homepage slider of messages about their business focus and strategy.

The new site includes features to enhance SEO, social media integration, video player, and Slideshare embedding. Since they were already on WordPress, they had a leg up on the site revamp. A few plugins were updated, and several were added to incorporate desired features.

A projects page features a thumbnail gallery of their work that can be built upon going forward. The blog is more prominently featured and will be added to much more frequently. Life & Style PR also allowed me to publish a guest post on sensory branding and the Oscar Mayer bacon scented alarm app.

The separate Life&StylePR website has since been merged with a redesigned PRview.com.