The work done for Chace Lake Family Dentistry was a complete build of a new, modern, responsive website on a WordPress platform. The previous website was flash-based so none of it could be used. The new site incorporated an extensive one page homepage design with interior supporting pages.
Author Archives: Rustixs Interactive
Lake and Land
Lake and Land needed a new website to showcase their business and reach new audiences/customers. This website was built on a WordPress platform and features video and photo galleries.
AlternateFuel.com
A local propane conversion company needed a web presence to match the growth of their business and provide for future growth. This new site is built on WordPress and incorporates video and photo galleries.
Signature Media Marketing
SignatureMediaMarketing.com was built on WordPress as a replacement for a Web1.0 website that was just well past its prime. The new website will allow for the growth of the business and provides a better platform to showcase the work done for clients.
McMillianFab
McMillian Fabrication Works needed to upgrade their website from a Web1.0 platform. Their site content was migrated to a WordPress platform so that pages could be easily updated as needed. The upgrade included the addition of video and more photos in a gallery.
Comm-Unity Events
Comm-Unity Festival was a production of KAZI 88.7FM and KOOP 91.7FM radio stations in Austin, Texas as a free-to-the-public event during SXSW2017. This site was put up quickly to draw attention to the event at Kenny Dorham’s Backyard, the artists appearing, and to generate sponsorships. Going forward the site will be used to publish the next Comm-Unity event and showcase past successful events.
WhiteShirtBook.com
The White Shirt: Find Your Ideal Career with the Secrets Hidden in This Ancient Story is a book written by Micheal Alan Tate. The book was published in late December 2016 and required a companion website that had a “Step-by-Step Guide to Help You Design Your One-Page Career Strategy in One Week”. The project involved translating the look, feel, and utility of the book to a digital platform.
WhiteShirtBook.com was created on a WordPress platform to be responsive and enable the visitor to find out what the book is about, how the process works, and after registration use the strategies and downloads to help users along the path outlined in the book. We also did some video production and I participated in the PR strategy and social media for the book roll out and promotion.
Mike decided in the spring of 2020 to switch to another digital media firm that specializes in podcasting.
Harbuck Keith & Holmes
This project was a total redesign of a law firm’s web site. Harbuck Keith & Holmes was formed in early 2016 and at that time had a static HTML website built. Several months later they had already outgrown their website and wanted to revisit their branding. I was brought in to do a redesign starting from defining needs and wants for their digital presence to the complete and launched website. The content included attorney profiles, practice areas, blog, and events.
The site is fully responsive and built on a WordPress platform. The staff at the firm will be able make edits and additions to the content as they wish.
I have also helped the firm move from a previous provider to MailChimp for their email marketing requirements. This included developing branded templates and special email content.
Bonnie Plants Video SEO
Bonnie Plants hired me in April of 2015 to begin a SEO project for their YouTube channel. I helped them optimize all the videos previously posted and those that they produced during the project term. I also curated their playlists and created a few more to showcase popular content and show the content diversity. The project continued until June of 2016 when Bonnie Plants was bought by Scotts Miracle-Gro and these activities were brought in-house.
The results of this project were very impressive. Comparing the first six months of 2016 to 2015 there was a 2,021% increase in sessions and new users were up 2,360%. The bounce rate on YouTube videos decreased 14%. Traffic to Bonnie Plants YouTube videos increased from most all sources including suggested videos, external sources, YouTube Search and playlists.
I also helped them optimize their Vimeo channel and it too saw improvements in plays, finishes, and likes YOY.
“In the year that Gayle worked on the Bonnie Plants YouTube channel (GrowBonniePlants), we saw views, view time, and engagement increase significantly. She did a fantastic job organizing and optimizing every single video on our channel, and continued to do updates, improvements, and behind-the-scenes work after that. Not only is the Bonnie Plants channel now performing better, but it’s much better organized and easier to navigate. Gayle is also patient and flexible, and did a wonderful job of educating the Bonnie team. I would hire her again in a heartbeat.” ~ Su Reid-St. John, former Marketing Producer for Bonnie Plants