Author Archives: Gayle

Bonnie Plants Video SEO

Posted by Gayle

Bonnie Plants YouTube channelBonnie Plants hired me in April of 2015 to begin a SEO project for their YouTube channel. I helped them optimize all the videos previously posted and those that they produced during the project term. I also curated their playlists and created a few more to showcase popular content and show the content diversity. The project continued until June of 2016 when Bonnie Plants was bought by Scotts Miracle-Gro and these activities were brought in-house.

The results of this project were very impressive. Comparing the first six months of 2016 to 2015 there was a 2,021% increase in sessions and new users were up 2,360%. The bounce rate on YouTube videos decreased 14%. Traffic to Bonnie Plants YouTube videos increased from most all sources including suggested videos, external sources, YouTube Search and playlists.

I also helped them optimize their Vimeo channel and it too saw improvements in plays, finishes, and likes YOY.

“In the year that Gayle worked on the Bonnie Plants YouTube channel (GrowBonniePlants), we saw views, view time, and engagement increase significantly. She did a fantastic job organizing and optimizing every single video on our channel, and continued to do updates, improvements, and behind-the-scenes work after that. Not only is the Bonnie Plants channel now performing better, but it’s much better organized and easier to navigate. Gayle is also patient and flexible, and did a wonderful job of educating the Bonnie team. I would hire her again in a heartbeat.” ~ Su Reid-St. John, former Marketing Producer for Bonnie Plants

 

Workhorse Service

Posted by Gayle

WorkhorseService.comWorkhorseService.com is a new site constructed after the owner had been hacked. The former site had been built on WordPress but it was not secured and maintained so hackers exploited vulnerabilities and the owner was wary of the platform. After explaining the problems with the former installation, I built a new, optimized site that has a catalog of parts (that can be ecommerce enabled, if desired). I also helped him with his domains and email on a Linux server. A responsive design, a blog, and geo-location information add to site findability and credibility. I helped them with the G+ social profile as well.

The new site has resulted in numerous contacts from web searches and an increased ability for customers to find his physical location.

WorkhorseService.com

The Retreat at Mountain Brook

Posted by Gayle

RetreatatMountainBrookRetreatatMountainBrook.net was designed on a WordPress platform with integrated forms hosted on a real estate management portal for resident and prospect generation. The site had to be responsive and beautifully showcase the luxury apartments and amenities of The Retreat at Mountain Brook.

This project required SEO, image optimization, and several social media channel setups. I also have helped with various promotions requiring Facebook tabs and specialized coding.

The folks at Panorama Life & Style PR and Arlington Properties were great and I look forward to further developments with this ongoing project.

The Gentlemen Nerds

Posted by Gayle

The Gentlemen NerdsWho are the Gentlemen Nerds? Well, they’re four guys who know each other from various media endeavors, getting together to talk about geeky and nerdy things, mostly in the vein of entertainment…and they’re gentlemen about it.

The Gents are producing a sort of weekly podcast and asked me to help them with a web site that would showcase their work and publish it to the web, iTunes, and anybody interested in subscribing via RSS. It was really fun to set this up for them and we hope it grows like The Blob.

The Gentlemen Nerds

Granny Hester’s Fine Foods

Posted by Gayle

Granny Hester's Fine FoodsGranny Hester’s Sweet Potato Biscuits can be found in over 1000 stores nationwide and is opening new accounts with fine grocers everywhere. They had an out-dated HTML website and needed to update and improve their web presence.

This project included web design, SEO, information architecture, graphic design, and domain/email management.

GrannyHesters.com

American Wholesale Distributors

Posted by Gayle

American Wholesale DistributorsAmerican Wholesale Distributors is a wholesale provider of products to convenience stores, ball parks, restaurants, pharmacies and gift shops in the Birmingham, Alabama area.

They had no website but had a domain name and wanted to create a site to showcase new products and deals to current and potential customers. The branding was supplied by Signature Media and the site developed on a WordPress platform. The project required a bit of photography, web design, and domain/email management. I also helped them with social channels and the top 20 directory listings in Google search results.

American Wholesale Distributors

Turning Point Foundation

Posted by Gayle

Turning PointTurning Point (TP) is a non-profit, Christ-centered drug and alcohol recovery center for men located in Thorsby, AL. TP had a website built in Joomla that they found inflexible and difficult to update. After visiting the center and meeting with the staff, the new site was moved to a new domain name on a different host with a WordPress CMS.

The project involved photography, information architecture, SEO, design and domain management skills. TP staff was trained to do basic editing tasks before launch. Branding was created by Ad Spark.